Building platforms that bring new technology to underserved markets.
We know how to seize the opportunity created by a new technology shift and an unmet market demand. Contextual is our latest platform to hit that sweet spot.
Billions
of connected devices built
2
platform companies exited
50+
team members today
100%
production ready from day zero
We've built this playbook before.
New technology creates opportunity. An underserved market needs a purpose-built answer. So we build the platform. We’ve done it three times: same pattern, different problems.
2008-2012
SMB:Live
SMB marketing platform
Acquired by ReachLocal (Nasdaq: RLOC), 2010
Acquired by ReachLocal (Nasdaq: RLOC), 2010
The gap
Social media opened a new channel for SMBs. They needed to be present everywhere, but there were no tools made for them.
The platform
A digital presence platform purpose-built for the smallest businesses in the market.
What it taught us
How to build for buyers the industry ignores.
2012-2018
SmartThings
Connected home platform
Acquired by Samsung Electronics, 2014
Acquired by Samsung Electronics, 2014
The gap
Consumer electronics became cheaper. Home automation was possible but too complicated for most people.
The platform
A smart home platform that scaled to billions of connected devices worldwide.
What it taught us
How to run a platform at global scale, and what enterprise-grade really means.
2023-present
Contextual
Mid-market AI solutions platform
PE-backed by Southfield Capital, Sept 2025
PE-backed by Southfield Capital, Sept 2025
The gap
AI makes purpose-built automation possible for mid-market companies, but the available tools are big-rigs made for blue chips or toys built for consumers.
The platform
The Contextual platform delivers purpose-built AI solutions, owned by the client.
What it taught us
How one win leads to another. The pattern holds.
The market changes, but the team and the playbook don't.
We build platforms because we've learned that the right foundation is what makes everything else possible—faster, safer, lower cost.
Leadership
The team behind the platform.
People who've built platforms before, shipped products at scale, and know how to deliver. 50+ team members working together in the US and in our offshore Center of Excellence.
Andrew Brooks
CEO
Serial entrepreneur. Built and scaled platforms across IoT, marketing tech, and now AI. Leads Contextual's vision and client relationships.
Prashanth Krishnamoorthy
CCO
Leads solution engineering, delivery, and customer success globally. Former Head of Services at UiPath pre-IPO through IPO. AI-at-scale expertise.
James Stolp
Chief Product Officer
Product and platform leader. Two decades building technology products that scale globally. Drives platform strategy and roadmap.
Jeff Hagins
CTO
Co-founded SmartThings, one of the largest IoT platforms in the world. Leads Contextual’s platform engineering and technical architecture.
How we’re built
No bait and switch.
Anyone choosing a delivery partner is really asking one thing: who will do the work, and where do they sit? It’s not always clear in our industry. Here's our straight answer.
Led from the US
Every engagement is led by senior US-based team members. The people accountable for results are with you all the way.
Built with a global CoE
Contextual brings US platform and solution engineering with a dedicated offshore Center of Excellence. One team, one standard.
A team that has shipped together
Same crew, new technology. The people who built our last platforms are the people building this one.
What drives us
Delivery, not hype
These aren't wall posters. They're how we work, and how clients experience us.
Collective ownership
No ego in delivery. Everyone leans in, shares responsibility, and does what it takes to ship.
Mutual respect
Challenge directly, collaborate openly, assume good intent, and honor people and work.
Bias for action
Favor doing, testing, and iterating. Make informed decisions quickly and adjust as you go.
Steady under change
Stay grounded in purpose while adapting as things shift, learning from setbacks, finding strength in uncertainty.
Customer first
Start every decision with customer value and meaningful impact on their work.
Why businesses like yours trust us.
Enterprise-grade platform
Azure-native managed infrastructure running in production today. Multi-model AI, tenant isolation, full audit trails.
SOC 2 aligned
Aligned and maturing toward certification, with established security policies in place. Production ready from the platform up, not bolted on after the fact.
Production-ready from day zero
Every engagement reaches production. No abandoned proofs of concept.
PE-backed
Backed by Southfield Capital since September 2025, bringing growth capital and a portfolio of mid-market companies.
Your team is ready for superpowers.
Let's talk about what AI can do for your business.
