A digital agency specializing in connecting major consumer brands with engaging experiences featuring musical artists—ranging from live events and social media activations to video content—faced the challenge of creating tailored sales proposals for each campaign. Manually crafting proposals that addressed unique brand goals, target audiences, geographic regions, and brand tone was both time-consuming and inefficient. The objective was to automate this process with a dynamic AI solution that could generate personalized proposals by leveraging a vast database of tens of thousands of musical artists.
Contextual’s custom AI solution transformed the sales proposal generation process by integrating advanced AI tools and human expertise into one seamless workflow:
- Human-AI Interface: A user-friendly interface collects comprehensive campaign details—including audience specifics, geography, brand tone, and strategic objectives—ensuring every proposal starts with accurate, detailed input.
- Dynamic Assessment & Matching: Utilizing multiple RAG-enhanced AI Assistants powered by OpenAI, the system dynamically assesses the brand’s requirements and cross-references them against a vast database of musical artists. This process ensures that the ideal artist is identified to match the campaign’s goals.
- Custom Proposal Design: The AI generates a bespoke sales proposal that not only recommends the right artist but also personalizes the offering with tailored services, a detailed budget, and projected outcomes. This comprehensive approach enables the agency to present a clear, compelling solution that meets the client’s specific needs.
- Seamless Integration: The solution integrates effortlessly into the agency’s existing sales workflow, allowing team members to review, adjust, and finalize proposals with minimal manual intervention.
By automating the proposal generation process, the digital agency not only accelerates the time-to-market for new campaigns but also significantly enhances the precision and personalization of its offerings. This innovative solution bridges the gap between creative aspirations and data-driven insights, ensuring each consumer activation campaign is backed by a proposal that truly resonates with client objectives.
